Why is social media important to your small business

Social media is a fundamental part of a marketing strategy for many reasons. Having said that, it also isn’t something this should be taken lightly or jumper into without a strong plan in place, social media is important to your small business because your social platforms are probably the first elements of your business that your customers, or potential customers are going to see.

First impressions count

So why is social important to your small business when it comes to first impressions? Your social channels are the gateway to your business, the deciding point to your consumers. They are most likely the first impressions your customer s will have. Everyone knows how important first impressions are and how damaging they could be if not managed correctly.

Why is social media important now more than ever

It’s time to buckle up and embrace this digital era! If you do not have a presence online are you really going to be as successful as your competitors that has?

You could argue social media is not important to you because you rely on word of mouth. These are of course also fundamental aspects of a fruitful business, however a combination of both is desirable. In a world dominated by technology and growing networking platforms, social media for your small business cannot be ignored.

Did you know that over 84% of adults are on Facebook? Over three quarts of the entire uk popular scroll through their Facebook feeds on a regular basis. That is undeniably a massive potion of potential customers that you don’t want to be missing out on!

Social media is important to small businesses because it is an affordable and effective way to reach customers. It is also a great way to keep your current audience up to date with latest news and brand offers!

Competition

You may be thinking why is social media important to your small business and it’s competitors? Think of it this way, if a person is deliberating between you and a competitor, and your competitor have regularly godhead and visually pleasing social media channels with flowing customer reviews, and you the occasional post going live, who do you think they will opt for?

With new social platforms appearing every year, the potential for small businesses is only set to continue to grow!